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Our Mission

Good stories about good people, products, companies, and ideas. Good Stories deserve to be told.

Looking to save the planet, one shopping trip at a time? Welcome to 4 The Greater Good! Here, you'll find quality products that have been fully researched and vetted, so you can feel good about your purchase without spending hours searching for the perfect item. 

We save you time by only offering products that are earth-friendly, sustainable, and clean to help reduce your carbon footprint. Waste reduction is important, and we extend that philosophy to the way we ship our products. We use eco-friendly shipping supplies and thoughtfully package our products to minimize waste. 

Join us on a 4 part mission to celebrate good in the world!

GOOD PEOPLE 

+ GOOD PRODUCTS

+ GOOD COMPANIES

+ GOOD IDEAS

= 4 THE GREATER GOOD

MISSION #1: AN ONLINE MARKETPLACE WITH A CONSCIENCE. IT'S ABOUT TIME.

4 The Greater Good is your research team. We research the products we carry, the ingredients within them, the brands behind them, the sustainability of the ingredients they contain, and the way the makers are paid... then, and only then will we offer those products made by those brands who are doing things 4 The Greater Good.

What does this mean to you, our customer? It means you have finally found your place to shop and feel good about the brands you are supporting and the products you are bringing into your home. We don't offer all the good products yet, but that is our mission. To sell you nothing that harms the planet, the people who buy them, or the people who make them.

THE PRODUCTS WE CARRY WILL ALWAYS BE:

  1. Made with Non-toxic ingredients
  2. Single-use Plastic FREE
  3. Made from sustainably harvested ingredients (organic whenever possible, and palm free)
  4. Made by people who are paid fairly

WHAT DO WE MEAN WHEN WE SAY, WE ONLY SELL PRODUCTS ON OUR SITE THAT ARE GOOD FOR THE PLANET, AND GOOD FOR YOU?

Quite simply, products that include chemical ingredients are not welcome here. If we haven't researched the factory where the products are made, we won't carry them. We are taking a mindful approach to online shopping; we don't carry just anything and everything.

After researching and learning about the makers and the farmers behind them, we choose our products slowly. When we feel confident in the methodologies used to bring these products to market, we bring them to you. 

i.e. Meliora laundry powder is all-natural, chemical fragrance-free, palm oil-free, and comes in a recyclable cardboard canister: the way we believe laundry powder should be.

MISSION #2: TO TELL STORIES ABOUT AMAZING PEOPLE, AND HEROES WHO ARE OUT IN THE WORLD RIGHT NOW MAKING THE WORLD A BETTER PLACE.

Have you ever heard of Officer Tommy Norman? How about Rodney Smith Jr? Nadia Lopez? Stephen Ritz? Jessamyn Stanley? If you have said no to any of these people; you're in luck! Once you read about these heroes we hope you will be inspired. 

If you have someone who inspires you, send us an email so we can continue featuring good people!


At 4 The Greater Good, we believe the beauty is in the story itself. Stay with us as we ask questions and find out what inspires these wonderful people.

MISSION #3: FEATURE AMAZING COMPANIES THAT ARE MAKING A POSITIVE IMPACT ON THE LIVES OF OTHERS OR THE PLANET!

We also feature companies that are doing things 4 The Greater Good as well – companies that are concerned about doing things for others and protecting the earth. Beautiful companies like ABLE, a lifestyle brand, that is focused on ending generational poverty by working with women who have overcome extraordinary circumstances. Or Bombas who make amazing socks and donate a pair to homeless shelters with every sale!

Another company we love is the Package Free Shop, in NYC! This company offers everything individuals need to transition to a low waste lifestyle. They are dedicated to making low-waste living simple. Talk about an amazing mission to benefit the planet!

MISSION #4: SHARING SIMPLE IDEAS THAT CAN HELP MAKE THE WORLD A BETTER PLACE; YOU KNOW, 4 THE GREATER GOOD.

Sometimes simple ideas are the best ones! Like not using plastic straws since that plastic gets stuck in our oceans and there are amazing reusable straws available.

So that’s why we’re here. To be a part of the change we want to see in the world. Sounds good? 

Check out our Heroes!

Read Our Blog

Shop Our Products (we'll be adding more all of the time so keep checking back!) 

Send us an email if you’d like to share anything. We welcome and love feedback!