Our Mission

Good stories about good people, products, companies, and ideas. Good Stories deserve to be told.

Good People + Good Products + Good Companies + Good Ideas = 4 The Greater Good

Join us on a 4 part mission to celebrate good in the world!

Mission #1: To tell stories about amazing people, and heroes who are out in the world right now making the world a better place.

Have you ever heard of Officer Tommy Norman? How about Rodney Smith Jr? Nadia Lopez? Stephen Ritz? Jessamyn Stanley? If you have said no to any of these people; you're in luck! Once you read about these heroes we hope that you too will be inspired.

You are going to soon be reminded of just how amazing people can be.

Please send us an email and let us know who else inspires you so we can continue featuring good people!


A mission to spend the rest of our lives telling stories about people who are making a positive impact in this world. People who many times, go under the radar. Let's celebrate wonderful and inspiring people. We want to hear and tell their story. 

Here at 4 The Greater Good, we believe the beauty is in the story itself. Stay with us as we ask questions and find out what inspires these wonderful people.


When amazing people do amazing things do you know what you get? Amazing stories.

Stories that deserve to be told.

When these amazing stories inspire others to do amazing things, do you know what you get? A Better World. At least that’s what we are aiming for :)


Mission #2: Only sell products on our site that are good for the planet, and good for you.

I.e. BodyGoodies Laundry Soap bar; all natural and only has a tiny compostable cardboard sleeve instead of a giant plastic container.


(We still have to ask ourselves why this is a unique selling point! All of the big stores we buy from should be removing unhealthy options from store shelves…. We're not pointing any fingers but, really, why is anyone still selling flame-retardant pajamas?!)

Side note: You don’t need to worry about why those are bad because at 4 The Greater Good, we don’t want to create fear but educate in a way that makes you feel better about the world.)

Are you aware of the chemicals that are around you every day in the clothes you wear, or the deodorant you put on, or in those water bottles you are using? We are (though we aren’t scientists by any means) because we have done quite a bit of research and it turns out that quite a few businesses are selling us a bunch of not so healthy stuff. The great thing about this site, is we aren’t going to harp on why that stuff is bad (that’s what the search engines are for!)

We are, however, going to provide you stuff that isn’t bad, and that way you don’t even have to research the bad stuff; let our team handle that.

Also, some people are creating some really amazing products that will help us reduce our carbon footprint. So we’ll be sure to include those types of products too.

Mission #3: Feature amazing companies who are making a positive impact on the lives of others or the planet!

I.e. Bombas (these guys make amazing socks and donate a pair to homeless shelters with every sale.)

We are going to feature companies that are doing things 4 The Greater Good as well. Companies that are concerned with more than just their bottom line; but in doing things for others and protecting the earth. Beautiful companies like, ABLE, a lifestyle brand focused on ending generational poverty by working with women who have overcome extraordinary circumstances. Another company we love is the Package Free Shop, in NYC! This company offers everything individuals need to transition to a low waste lifestyle. They are dedicated to making low-waste living, simple. Talk about an amazing mission to benefit the planet!

Mission #4: Sharing simple ideas that can help make the world a better place; you know, 4 The Greater Good.

I.e. Don’t use plastic straws, they are bad for the planet, found all through our ocean and really unnecessary anyway right?

So that’s why we’re here. To be a part of the change we want to see in the world. 

Sound good? 

Check out our Heroes!

Read Our Blog

Shop Our Products (we'll be adding more all of the time so keep checking back!) 

Send us an email letting us know your thoughts! We welcome and love feedback!